Each lead is scored on website quality. Worse site = easier sell. No website is the easiest pitch of all โ they already know they need one. HTTP-only means zero security. No mobile viewport means their site looks broken on phones (where 60% of customers browse). Drag and drop builders (Wix, Weebly, GoDaddy) signal they tried the cheap route and it shows.
| # | Tier | Business | Website | HTTPS | Mobile | Platform | Issues | Score | Action |
|---|