Leadtek vs Angi (formerly Angie's List)

Angi connects homeowners with contractors — but takes a cut of every job. Leadtek builds you a site that sends calls directly to you. No middleman.

Get Your Free Audit →

Side-by-Side Comparison

Angi (formerly Angie's List)

Lead aggregation + review platform
Recognized brand with large homeowner user base
Built-in review system homeowners trust
Advertising reach through their platform
Quick to get listed
Leads are shared with competitors — not exclusive
According to Angi's 2025 data, average lead cost is $15-$75
Angi takes a percentage of your job revenue (up to 33%)
Your profile lives on their platform — you don't own it
Difficult to differentiate from other contractors on the platform
Auto-renewal contracts that are hard to cancel
Reviews belong to Angi, not you — lose your profile, lose your reviews

Leadtek

Custom contractor websites with ongoing optimization
100% exclusive leads — no competition on your own website
Fixed monthly cost, no per-lead or per-job fees
You own the website, domain, reviews, and brand
Google Business Profile reviews are yours permanently
According to BrightLocal, businesses with 50+ Google reviews earn 3x more than those with fewer
Custom design — you stand out, not blend in
Call tracking with dedicated number
Requires a $3,000 setup investment
2-week build time before launch
SEO takes 2-3 months to fully compound
No built-in homeowner marketplace

How It Works with LeadTek

Getting your own lead-generating website isn't complicated. Here's the process from day one to your first exclusive call.

Step 1: Audit

We review your current online presence — your website (if you have one), your Google Business Profile, your Angi listing, and your local search rankings. You get a clear report showing where you're losing leads right now and what it would take to fix it. No sales pressure, just the data.

Step 2: Build

We design and launch a custom website built for your trade and your market. Every page is optimized for the keywords homeowners in your area are actually searching for. We set up call tracking, configure your Google Business Profile, and wire up your Storm Alert System if you opt in. Most sites go live within two weeks.

Step 3: Optimize

After launch, we don't disappear. We track your calls, monitor your rankings, and refine your site every month. We add new content, build citations, and chase reviews to compound your local SEO. The longer your site is live, the more leads it generates — and the cost never goes up. That's the difference between renting leads and owning them.

Monthly Cost Comparison

Your actual cost with Angi scales up the more successful you get. With LeadTek, it stays flat no matter how many leads you receive.

Lead Volume Angi Cost/mo LeadTek Cost/mo You Save
20 leads/month $600 – $1,500 $499 $101 – $1,001
40 leads/month $1,200 – $3,000 $499 $701 – $2,501
60 leads/month $1,800 – $4,500 $499 $1,301 – $4,001
80 leads/month $2,400 – $6,000 $499 $1,901 – $5,501

*Angi costs calculated at $30-$75 per lead (their published range). LeadTek cost is our Foundation plan at $499/month — all leads exclusive, no per-lead fees.

The Bottom Line

Angi is a phone book that charges you for every call. According to Angi's own data, contractors pay $15-$75 per lead plus up to 33% of job revenue. Your own website — owned, optimized, and generating exclusive leads — costs a fixed $499-$999/month with zero per-lead fees and zero revenue sharing. According to BrightLocal, businesses with 50+ Google reviews earn 3x more. We help you build those reviews on YOUR profile, not Angi's. When you leave Angi, you leave your reviews behind. When you own your website, you own everything.

Let's run the real math. Say you're a roofing contractor closing 5 jobs a month at an average of $4,000 per job. With Angi's 33% revenue share on top of per-lead fees, you could be handing over $6,600+ each month just for the privilege of being on their platform. That's before you factor in the shared-lead problem — you're competing with four other contractors for every single lead. Your effective close rate drops to single digits.

Now picture the same contractor on LeadTek. You pay $999/month flat for our Dominate plan. Every lead that comes through your website is 100% exclusive — no competition. Your close rate on exclusive organic leads runs 15-25% instead of 8-12%. At 40 exclusive leads per month with a 20% close rate, you're closing 8 jobs. Your cost per closed job with LeadTek is roughly $125. With Angi, that same job costs you $825+ in fees. Same job, same revenue — seven times the cost.

The pattern is clear: Angi's pricing punishes success. The more leads you need and the more jobs you close, the more Angi takes. LeadTek's pricing rewards success. The more your site ranks, the more calls you get, and the price never changes. That's the difference between a lead rental and a lead asset.

Get Your Free Audit

Tell us about your business and we'll show you exactly where your leads are leaking — and how to fix it.

No spam. No obligation. We'll respond within 24 hours.

Ready for a Website That Earns Its Keep?

Get a free audit of your current site — no strings attached. See exactly what you're leaving on the table.

Get Your Free Audit →

Or call: 330-356-1050

Contractors Ask Us

Is Leadtek cheaper than Angi?

Almost always. Angi charges per lead ($15-$75) plus up to 33% of job revenue. If you do 5 jobs/month at $3,000 each, Angi could take $4,950+ in fees. Our Dominate plan is $999/month flat — no per-lead fees, no revenue sharing. The more successful you are, the more expensive Angi gets. Leadtek stays the same price.

Can I keep my Angi reviews if I leave?

No. Angi reviews belong to Angi. If you cancel your account, your reviews disappear. Google Business Profile reviews belong to you permanently. We help you build reviews on your own Google profile — not on a platform that holds them hostage.

Does Angi send better quality leads?

Mixed. According to a 2025 ContractorLi survey, Angi leads have an average close rate of 8-12%, while organic website leads (from your own site) have a close rate of 15-25%. Why? Because homeowners who find you through Google search are actively looking for a contractor — they've already decided they need one. Angi leads are often price-shopping.

What if I'm already on Angi?

Keep your listing — it doesn't hurt. But invest in your own website so homeowners find YOU directly, not through a middleman. Over time, most contractors find their own website generates more and better leads than any aggregator.

How is Leadtek different from Angi ads?

Angi ads appear on Angi's platform next to your competitors. Your website appears on Google when homeowners search for your trade in your city. According to BrightLocal, 98% of consumers search online for local businesses. Google reaches all of them. Angi reaches only Angi subscribers.