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Leadtek vs Angi (formerly Angie's List)

Angi connects homeowners with contractors — but takes a cut of every job. Leadtek builds you a site that sends calls directly to you. No middleman.

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Side-by-Side Comparison

Angi (formerly Angie's List)

Lead aggregation + review platform
✓ Recognized brand with large homeowner user base
✓ Built-in review system homeowners trust
✓ Advertising reach through their platform
✓ Quick to get listed
✗ Leads are shared with competitors — not exclusive
✗ According to Angi's 2025 data, average lead cost is $15-$75
✗ Angi takes a percentage of your job revenue (up to 33%)
✗ Your profile lives on their platform — you don't own it
✗ Difficult to differentiate from other contractors on the platform
✗ Auto-renewal contracts that are hard to cancel
✗ Reviews belong to Angi, not you — lose your profile, lose your reviews

Leadtek

Custom contractor websites with ongoing optimization
✓ 100% exclusive leads — no competition on your own website
✓ Fixed monthly cost, no per-lead or per-job fees
✓ You own the website, domain, reviews, and brand
✓ Google Business Profile reviews are yours permanently
✓ According to BrightLocal, businesses with 50+ Google reviews earn 3x more than those with fewer
✓ Custom design — you stand out, not blend in
✓ Call tracking with dedicated number
✗ Requires a $3,000 setup investment
✗ 2-week build time before launch
✗ SEO takes 2-3 months to fully compound
✗ No built-in homeowner marketplace

The Bottom Line

Angi is a phone book that charges you for every call. According to Angi's own data, contractors pay $15-$75 per lead plus up to 33% of job revenue. Your own website — owned, optimized, and generating exclusive leads — costs a fixed $499-$999/month with zero per-lead fees and zero revenue sharing. According to BrightLocal, businesses with 50+ Google reviews earn 3x more. We help you build those reviews on YOUR profile, not Angi's. When you leave Angi, you leave your reviews behind. When you own your website, you own everything.

Ready for a Website That Earns Its Keep?

Get a free audit of your current site — no strings attached. See exactly what you're leaving on the table.

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Or call: 330-356-1050

Contractors Ask Us

Is Leadtek cheaper than Angi?

Almost always. Angi charges per lead ($15-$75) plus up to 33% of job revenue. If you do 5 jobs/month at $3,000 each, Angi could take $4,950+ in fees. Our Dominate plan is $999/month flat — no per-lead fees, no revenue sharing. The more successful you are, the more expensive Angi gets. Leadtek stays the same price.

Can I keep my Angi reviews if I leave?

No. Angi reviews belong to Angi. If you cancel your account, your reviews disappear. Google Business Profile reviews belong to you permanently. We help you build reviews on your own Google profile — not on a platform that holds them hostage.

Does Angi send better quality leads?

Mixed. According to a 2025 ContractorLi survey, Angi leads have an average close rate of 8-12%, while organic website leads (from your own site) have a close rate of 15-25%. Why? Because homeowners who find you through Google search are actively looking for a contractor — they've already decided they need one. Angi leads are often price-shopping.

What if I'm already on Angi?

Keep your listing — it doesn't hurt. But invest in your own website so homeowners find YOU directly, not through a middleman. Over time, most contractors find their own website generates more and better leads than any aggregator.

How is Leadtek different from Angi ads?

Angi ads appear on Angi's platform next to your competitors. Your website appears on Google when homeowners search for your trade in your city. According to BrightLocal, 98% of consumers search online for local businesses. Google reaches all of them. Angi reaches only Angi subscribers.

Leadtek — Contractor websites that earn their keep.

hello@leadtek.ai · 330-356-1050