Leadtek vs HomeAdvisor
HomeAdvisor sells the same lead to 5 contractors. Leadtek builds a website that generates exclusive calls. Here's the honest breakdown.
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HomeAdvisor
Leadtek
How It Works with LeadTek
Stop renting shared leads and start building your own lead asset. Here's how we get your phone ringing with exclusive calls.
Step 1: Audit
We dig into your current digital footprint — your website, your Google Business Profile, your HomeAdvisor spend, and your local search visibility. You'll see exactly how many leads are slipping through the cracks and what your competitors are doing that you aren't. The audit is free and the data is yours to keep.
Step 2: Build
We create a custom website designed for your trade, your service area, and the searches homeowners near you are actually doing. Call tracking goes live on day one, your Google Business Profile gets optimized, and every page is built to convert visitors into callers. We launch within two weeks — not months.
Step 3: Optimize
This is where it compounds. Every month we track your calls, improve your rankings, publish fresh content, and strengthen your review profile. Unlike HomeAdvisor — where you pay more as you grow — LeadTek gets cheaper per lead over time because your monthly cost stays the same while your lead volume goes up. That's the power of owning instead of renting.
Monthly Cost Comparison
HomeAdvisor charges per shared lead. The more leads you receive, the more you pay. LeadTek charges a flat monthly rate — your cost per lead drops as you grow.
*HomeAdvisor costs calculated at $30-$100 per shared lead (their published range). LeadTek cost is our Foundation plan at $499/month — all leads exclusive, no per-lead fees.
The Bottom Line
HomeAdvisor is a lead rental. You pay every month for shared leads that stop the moment you stop paying. Leadtek builds a lead asset — your own website that ranks on Google, generates exclusive calls, and compounds in value over time. According to Angi's 2025 SEC filing, the average contractor spends $300-$800/month on HomeAdvisor leads. Our Foundation plan is $499/month and every lead is yours alone. If you stop paying HomeAdvisor, your leads vanish. If you stop paying Leadtek, you still own the website and can host it yourself. The math is simple: rent leads or own them.
The shared-lead math is brutal. When HomeAdvisor sells the same lead to four other contractors, your real close rate isn't what you think it is. According to a 2025 ContractorLi survey, shared leads close at just 8-10% — because you're racing four competitors to call first, and the homeowner is often just price-shopping. Now compare that to an exclusive lead from your own website: homeowners found you through a Google search, read your reviews, and called your number directly. Those leads close at 18-25%. Same lead volume, two to three times the close rate.
Here's what that means in dollars. Imagine you're a plumber spending $500/month on HomeAdvisor and receiving 20 shared leads. At a 10% close rate, you close 2 jobs. If your average job is $1,500, that's $3,000 in revenue minus $500 in lead costs — $250 cost per closed job. Now imagine those same 20 leads are exclusive from your own website at $499/month. At a 20% close rate, you close 4 jobs for $6,000 in revenue. Your cost per closed job drops to $125. Same monthly spend, double the closed jobs, half the cost per close.
There's one more thing the shared-lead model hides: the compounding problem. Every month you're on HomeAdvisor, you're building their brand — not yours. The homeowner remembers HomeAdvisor, not your company. Next time they need a plumber, they go back to HomeAdvisor and get assigned to whoever pays the most. With your own website, every month of SEO work makes your site stronger and your brand more recognizable. You're building equity, not burning rent.
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Contractors Ask Us
Is Leadtek cheaper than HomeAdvisor?
It depends on how many leads you close. HomeAdvisor charges $15-$100+ per shared lead (same lead sold to 4-5 contractors). According to Angi's 2025 SEC filing, average contractors spend $300-$800/month. Our Foundation plan is $499/month with unlimited exclusive leads. If you close even 2-3 jobs per month from your website, Leadtek costs less per lead than HomeAdvisor — and every lead is yours alone.
Can I use both HomeAdvisor and Leadtek?
Yes, but most contractors who switch eventually drop HomeAdvisor. The reason: once your own website ranks on Google, you're getting the same leads for free that HomeAdvisor charges you for. Why pay for shared leads when your site generates exclusive ones?
Why are HomeAdvisor leads 'shared'?
That's their business model. HomeAdvisor sells the same lead to 4-5 contractors who then race to call the homeowner first. According to a 2025 ContractorLi survey, 68% of contractors say shared leads have a close rate under 10%. Your own website generates exclusive calls — 100% yours.
How long before my Leadtek site generates more leads than HomeAdvisor?
Most contractors see results within 2-3 months. SEO compounds — the longer your site is live and optimized, the better it ranks. According to Moz, most local SEO campaigns show meaningful results within 60-90 days. HomeAdvisor leads are instant but shared; Leadtek leads take a few months but they're exclusive and free.
What if HomeAdvisor works fine for me?
If you're happy with shared leads, a $15-$100 per-lead cost, and not owning your own brand online, HomeAdvisor works. But according to BrightLocal, 98% of consumers search online for local businesses. Your own website captures those searches for free — HomeAdvisor captures them and charges you for the privilege.