Leadtek›Leadtek vs HomeAdvisor

Leadtek vs HomeAdvisor

HomeAdvisor sells the same lead to 5 contractors. Leadtek builds a website that generates exclusive calls. Here's the honest breakdown.

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Side-by-Side Comparison

HomeAdvisor

Lead aggregation platform — sells shared leads
✓ Big brand name homeowners recognize
✓ Quick to start — sign up and get leads
✓ Handles initial lead matching
✓ No website needed to start
✗ Shared leads — same lead sold to 4-5 competitors
✗ $15-$100+ per lead, whether you close it or not
✗ No brand building — homeowners remember HomeAdvisor, not you
✗ Contract auto-renewals are notoriously hard to cancel
✗ According to Angi's 2025 SEC filing, average contractor spends $300-$800/month on leads
✗ You don't own the relationship — homeowners belong to HomeAdvisor
✗ Lead quality often poor — many are price shoppers, not serious buyers

Leadtek

Custom contractor websites with ongoing optimization
✓ Exclusive leads — every call goes to you alone
✓ Fixed monthly cost — no per-lead fees, no surprises
✓ You own the website, the brand, the phone number
✓ Google ranking compounds over time — gets better, not more expensive
✓ Call tracking shows exactly how many calls your site generates
✓ According to CallRail, businesses with call tracking generate 28% more leads
✓ Storm Alert System for post-weather lead surges
✗ Takes 2 weeks to build — not instant
✗ Requires a setup investment ($3,000)
✗ SEO takes 2-3 months to fully ramp up
✗ You need to answer the phone (good problem to have)

The Bottom Line

HomeAdvisor is a lead rental. You pay every month for shared leads that stop the moment you stop paying. Leadtek builds a lead asset — your own website that ranks on Google, generates exclusive calls, and compounds in value over time. According to Angi's 2025 SEC filing, the average contractor spends $300-$800/month on HomeAdvisor leads. Our Foundation plan is $499/month and every lead is yours alone. If you stop paying HomeAdvisor, your leads vanish. If you stop paying Leadtek, you still own the website and can host it yourself. The math is simple: rent leads or own them.

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Contractors Ask Us

Is Leadtek cheaper than HomeAdvisor?

It depends on how many leads you close. HomeAdvisor charges $15-$100+ per shared lead (same lead sold to 4-5 contractors). According to Angi's 2025 SEC filing, average contractors spend $300-$800/month. Our Foundation plan is $499/month with unlimited exclusive leads. If you close even 2-3 jobs per month from your website, Leadtek costs less per lead than HomeAdvisor — and every lead is yours alone.

Can I use both HomeAdvisor and Leadtek?

Yes, but most contractors who switch eventually drop HomeAdvisor. The reason: once your own website ranks on Google, you're getting the same leads for free that HomeAdvisor charges you for. Why pay for shared leads when your site generates exclusive ones?

Why are HomeAdvisor leads 'shared'?

That's their business model. HomeAdvisor sells the same lead to 4-5 contractors who then race to call the homeowner first. According to a 2025 ContractorLi survey, 68% of contractors say shared leads have a close rate under 10%. Your own website generates exclusive calls — 100% yours.

How long before my Leadtek site generates more leads than HomeAdvisor?

Most contractors see results within 2-3 months. SEO compounds — the longer your site is live and optimized, the better it ranks. According to Moz, most local SEO campaigns show meaningful results within 60-90 days. HomeAdvisor leads are instant but shared; Leadtek leads take a few months but they're exclusive and free.

What if HomeAdvisor works fine for me?

If you're happy with shared leads, a $15-$100 per-lead cost, and not owning your own brand online, HomeAdvisor works. But according to BrightLocal, 98% of consumers search online for local businesses. Your own website captures those searches for free — HomeAdvisor captures them and charges you for the privilege.

Leadtek — Contractor websites that earn their keep.

hello@leadtek.ai · 330-356-1050